11Fifty is becoming Hayrick

A name that reflects where we're going

We’re excited to share some exciting news: In the coming weeks and months, 11Fifty will be rebranding as Hayrick. While our name and look are getting a refresh, nothing is changing about your retirement plan — your account, contributions, and how you access everything will stay exactly the same.

A woman smiling while reviewing her future value estimates. A UI snippet shows current value along with estimated future value over time.

What's changing:

Rebuilt app

Faster, more reliable, easier to use

Modernised website

User friendly, simpler to navigate

Quality educational content

Better support for your investment journey

What's not changing:

Your plan & structure

Your retirement plan and structure remain unchanged

Your accounts

Your support team

Your support team and points of contact are not changing

"This rebrand marks a big step forward for us. This change isn't just about a visual refresh—it signals the evolution of our platform, our team, and our purpose."

From Christopher Clarke,
CEO of 11Fifty (soon to be Hayrick)

What to expect:

You'll start to see our new name and look reflected in the app, emails, website, and reporting. We'll give you advance notice of the exact switchover date and any steps you’ll need to take.

Questions?

Please don’t hesitate to reach out to us. We’re here to make this a smooth and positive transition for you and your team.

Thanks for being part of our journey

We’re excited about the future and glad you’re with us.